Craft ecosystem in
Bornholm, Denmark
About Bornholm
Bornholm, a small Danish island nestled in the Baltic Sea near the Swedish shoreline, boasts a population of around 39,000 residents. It has gained popularity as a tourist hotspot, attracting over 500,000 visitors annually, and a significant portion of its economy revolves around this thriving tourism industry.
Bornholm, Denmark
Why Bornholm is chosen to be one of the HEPHAESTUS craft ecosystems
Bornholm has been selected as a significant focus for the HEPHAESTUS project due to its strong emphasis on innovation and circular economy within the craft sector. The island’s craft community has shown a remarkable commitment to sustainable practices and forward-thinking approaches. HEPHAESTUS aims to leverage this ecosystem to explore how traditional craftsmanship can seamlessly integrate with innovative technologies and contribute to a circular economy model.
The main challenges of the Bornholm in the context of craft
- For craftmakers in Bornholm it is hard to make a living, as the they only sell most of their products during the high tourism season, in the summer time.
- The craftmakers have difficulties to promote their crafts – advertisement, storytelling, due to limited knowledge in such fields as marketing, sales and limited access to galleries to promote their creations.
- Being very humble in the context of promoting themselves, craftmakers have difficulties to position themselves to the world.
- As the Bornholm is an island, most of the resources are imported. In the past craftmakers were able to use local resources. However, nowadays they are not allowed. As the market for the moment is very small, the craftmakers have to “wear several hats” fulfil the role of seller, creator, marketer, accountant and so on, thus it is difficult to maintain healthy work-life balance.
- With all the responsibilities and task to do craftmakers have limited time and resources to incorporate new technologies and/or methods into their daily work.
- The craftmakers have limited access and knowledge to funding and support opportunities to evolve, optimise and finance their craftmaking process.
Craftmakers in the ecosystem
While the Bornholm ecosystem comprises various types of craftmakers, here are some of the most prominently represented to offer you a glimpse.
Glass
Glasses, vases, decors, plates.
Wood
Figures, decors, furniture.
Textile
Clothes, table naps, blankets, scarfs and gloves
Jewellery
Earrings, necklaces, bracelets, broches.
Craftmakers currently involved in the HEPHAESTUS project as craft ambassadors
Sara Jeffries
Unique pieces of stoneware.
More information coming soon
The project HEPHAESTUS expected impact on Bornholm ecosystem
It is expected that the green Living Lab will be established to facilitate new collaborations across the craft sector on Bornholm to support the transition to a circular economy and increase the resource utilization. The outcomes of the project will allow craftmakers to overcome several challenges and ensure that craftmakers can use their skills and knowledge to the full potential and ensure sustainable and profitable business from selling their products throughout the year.
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Responsible for the HEPHAESTUS project ecosystem in Bornholm, Denmark
Dorthe Møller Paulsen is responsible for the Bornholm ecosystem in the context of the Horizon Europe project HEPHAESTUS. If you are a craftmaker and would like to be involved in the project, do not hesitate to contact her. You can also reach out to Dorthe if you are interested in establishing a collaboration or learning more about this ecosystem.
