How can a business school encourage environmental sustainability, social innovation, and design-led handcrafted aesthetics while also fostering creative ecosystem change and cultural heritage promotion?
This is what was explained by Marta Gasparin on the 20 November in front of the Dean of Copenhagen Business School, Lead Partner of the Horizon Europe project ‘Hephaestus’ – Heritage in EuroPe: New tecHnologies in crAft for prEServing and innovaTing fUtureS, funded by the European Union’s research and innovation programme Horizon Europe under the Grant Agreement 101095123, with a duration of four years from April 2023.
The overall goal of HEPHAESTUS is to combine cutting-edge technologies and traditional crafts to co-create solutions in the form of a set of tools, methodologies, and business models to ensure the social, cultural, environmental, and economic sustainability of European craft ecosystems in the future.
Copenhagen Business School’s team, led by Marta Gasparin, collaborates with major European scientific institutions such as Ca’ Foscari University of Venice, the University of Gothenburg, the University of Rome Tor Vergata, and institutional and technical partners such as the Fablab Venezia, the Municipality of Bassano del Grappa, the Faroe Islands, WIT Berry, and BOFA.
Our approach is to test and evaluate co-created solutions in five regional craft ecosystems within a Green Living Lab Future of Craft’ located in Bornholm, with the goal of creating a sustainable network that will use the project results, adapt them further, and deploy them in a broader range of craft ecosystems, ensuring the HEPHAESTUS project’s lasting legacy.
