HEPHAESTUS presentation on Ethical and Sustainable Innovation in the Craft Sector in the EU at ATRIP Congress

the Craft Sector in the EU at ATRIP Congress

The HEPHAESTUS team is pleased to announce that Vishv Priya Kohli, Associate Professor at Copenhagen Business School, successfully presented at the 42nd ATRIP Congress held at Luiss University, Rome, from June 30 to July 3, 2024.

The presentation by delivered Vishv Priya Kohli, Associate Professor at Copenhagen Business School was part of the panel on “Traditional Knowledge, Digitalisation and Culture,” where she explored the intersection of intellectual property, sustainable innovation, and traditional crafts.

We are proud of the positive reception her presentation received and look forward to continuing our contributions to the dialogue on ethical innovation and sustainability in the craft sector.

Vishv Priya Kohli

“It was an incredible experience to present and attend the ATRIP – Teaching and Research in IP Congress in Rome this year! A big thank you to the outgoing president, Prof. Christophe Geiger, and his team for organizing the event at Luiss Guido Carli University, Rome. The three days were filled with stimulating discussions on the latest research in intellectual property. I had the privilege of speaking on Ethical and Sustainable Innovation in the Craft Sector in the EU: Changes in Regulation and Impact in Practice. My session, chaired by Prof. Monika Viken, featured insightful contributions from fellow panelists Evana Wright, Helen Yu, Marina Markellou, and Mando Rochavitsa. Thank you to all the presenters and participants for your incisive questions and comments. Looking forward to next time!”

Vishv Priya Kohli, Associate Professor at Copenhagen Business School

The title of presentation:

Ethical and Sustainable Innovation in the Craft Sector in the EU: Changes in Regulation and Impact in Practice”

Abstract of the paper to be presented

One of the most persistent puzzles of our times in the sphere of Intellectual Property (IP) laws across the globe, is the development of ways and means to promote sustainable and ethical innovation. It is especially challenging due to the discontinuous nature of policy changes that have dotted the landscape of public policy. The paper focuses on the region of the European Union (EU), where the EU agenda for sustainable growth is articulated in the Circular Economy Action Plan (CEAP), which is one of the essential components of the European Green Deal.

The paper delves in the new regulation on the geographical indications’ protection for craft and industrial products and evaluate its impact on ethical innovation and sustainability. Using the example of Hephaestus – a Horizon Europe research project on the future of craft, it is illustrated how cutting-edge technologies and traditional crafts has the potential to co-create solutions in the form of a suite of tools, methodologies and business models to make the future of craft ecosystems socially, culturally, environmentally, and economically sustainable.

The link to the congress is here: https://atriprome2024.org